CredoChain Buyers dashboard B2B
Product by Pemant
Client
Credochain
Industry
Fintech
Role
Product Designer
Problem
Currently Suppliers have a web platform where they are managing all the buyers, transactions and much more. But buyers do not have any web platform to manage their business invoices and all.
Solution
We want to design a web application for buyers that enables them to manage their business transactions and all.
Results
There is a 30% increase in user engagement and in customer satisfaction.
Reduction in churn rate of buyers.
New buyers are onboarded.
Target users/goals
The user here is the buyer whose main goal is to manage invoices, payments, vendors all at one place. They want to make sure that the platform is secure since they are making heavy transactions worth in crores.
Customer surveys/Interview insights
Through user interviews, we found out the common pain points that the buyers are facing. And some of them are :
Hesitated to make transaction worth crores.
Difficulty in keeping track of all the invoices.
Keeps on forgetting the payment due date.
Not able to manage all the tasks by himself/herself.
Business goals
Reduce the churn rate.
Increase revenue through new customer acquisition or increased transactions from existing customers.
Increase the adaption rate.
Increase the customer satisfaction score (CSAT).
Increase the user engagement.
User flow
Wireframes
Final design
And finally, the most vibrant phase of design is where I try to make the information much more accessible by the use of brand colors, images, effects, etc. These things add depth to the overall design and will make designs more intuitive for the user
In this part of the case study I am going to justify why certain decisions were taken and how will they help users
Learnings
This project allowed me to delve into the intricacies of dashboard and the importance of a user-friendly UX design. The project also highlighted the importance of iterative design and testing, shaping my approach to future design projects.
I am always happy to discuss new ideas and opportunities.
Crafted with love by Sai vamshi